Read the full post @ Adhugger
Content piracy, and the ads that fund it, should be a major issue for brands taking digital advertising in-house. When advertising goes astray, it can bankroll organised crime, tarnish a brand, even bring the police to the door.
In-housing the buying and planning of programmatic advertising has been among the top priorities for many brands over the past year or two, says Peter Szyszko, founder and CEO White Bullet.
Read the full post @
Adhugger
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