About Us

Award Winning

“ I am proud that White Bullet is now the leading company identifying and demonetising online IP infringement by removing ad revenue from illegal publishers. "
 
Peter Szyszko, CEO and Founder of White Bullet

" Protecting content online through transparency delivers trust for consumers, advertisers and commerce, securing a bright future for creativity in an exciting digital world. ”

Authority, Trust and Transparency

We set up White Bullet in 2013 with a vision to provide more transparency around online IP infringement to advertisers. We now proudly sit at the intersection of content protection and digital advertising safety and have expanded our data tracking to other forms of online illegality and directly help brands with their advertising campaign safety.


We offer IP infringement risk protection data as well as full transparency on advertising placement, so helping protect content, brands and securing digital supply chains.


We have an incredibly experienced and expert leadership team, comprising IP, advertising and digital media lawyers and a wealth of technology talent. This means we are laser focused on helping the advancement of technology whilst protecting creativity and content that is increasingly being abused through widespread and often illegal sharing.


Through our team’s policy experience and expertise, we work collaboratively with regulators and policy makers , helping to safeguard content and advertising ad spend and advise on regulatory and compliance programmes globally.

White Bullet is a Digital Advertising Assurance Provider under the TAG Certified Against Piracy Programme [Read More], a member of WIPO Alert [Read More]. White Bullet is also a stakeholder to the EU Commission Memorandum of Understanding on Advertising and IPR [Read More] and works directly with the UK Government and European Commission.

We use artificial intelligence and a range of advanced technologies, including natural language processing, image feature matching and optical character recognition, to ensure our data and methods are both accurate and scalable. In this way we provide valuable data that is used in real time environments, such as to real time bidding ad companies, to help avoid ads being placed on dangerous websites. We also assist brands directly to track ad misplacement so they can have full transparency and avoid PR risks.

We also work closely with IP rights owners in a variety of sectors, including film, TV, music, software, sports, pharmaceuticals and eBooks amongst others, to provide insightful intelligence about online piracy and infringement to help focus enforcement and commercial decisions.

We look forward to working with you too.
GET IN TOUCH

Our Team

  • Our founders are experienced intellectual property lawyers with long tenure in the media and advertising industries.We are IP experts and no other company or system has a laser focus on IP risk protection.
  • Our dedicated technical engineers specialise in AI, big data models and predictive machine learning.
  • Our highly skilled investigators and data analysts are experienced in tackling the trafficking and distribution of pirated and counterfeit goods.
  • Our team operates out of London, Los Angeles and New York supporting our clients globally.

Our Mission

  • Our mission is to demonetise digital piracy by providing insight into the revenue and operations of IP infringing domains and apps.
  • We support the "follow the money" approach adopted by governments Worldwide to tackle digital intellectual property infringement.
  • We believe brands and ad companies need full transparency on their advertising placement and digital supply chains and we provide data you can trust to support compliance and marketing efforts.
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