We stop your ads appearing on risky publishers.

Our dynamic scoring and live feeds give you real-time protection. We don’t use static lists. Our Ad Tracker service identifies your ads placed on high-risk publishers and tracks how they got there.

Benefit: Get the transparency you need to stop your ads from being misplaced and meet ad regulatory requirements, e.g. compliance with FCA regulations and similar.

• High-risk publishers can be in diverse risk segments such as piracy, sexually explicit or those that promote risky investments such as binary options.
• We track in all digital and connected ecosystems, such as web, mobile app, OTT / CTV, search and social.
• We track in any country you need, so only locally served ads are tracked.

All these elements are modular, so you can select risk segment, ecosystem and country as required.

We check your affiliate programme is compliant.

Our tech offers scale, precision and flexibility. We leverage our market-leading ad tracking expertise to inform our solution. Our Affiliate Tracker service identifies the safest and most popular affiliate webpages and tracks risky marketing promotions, rogue affiliates and campaigns.

Benefit: Focus on trusted affiliates and understand when irresponsible campaigns let you down, to maximise marketing ROI.

• We health-check affiliate web pages for regulatory compliance in your target market, including including seven critical elements such as correct logo, creative and terminology used.
  
• We follow every click-through, analysing each sequence for integrity.
  
  

As with Ad Tracker, everything is modular by ecosystem and country so that you can determine local terms and languages for effective monitoring.

Our detailed 7 point affiliate health-check.

1. Use our composite risk scores to access lists of safe, popular affiliates to enhance your partnerships with the most trusted parties and identify rogue or irresponsible affiliates putting your brand reputation at risk. 
   
2. Track and analyse high risk, misused or adverse terms and phrases used in conjunction with your brand in promotions or web pages. 
3. Identify non-compliant online promotions (global or country-specific) and get alerts for incomplete, outdated or incorrect promotions. 
   
4. Track and analyse affiliate web pages that promote unregulated and unlicensed products and brands, putting you at risk of non-compliance. 
   
5. Detect click-through fraud and explore promo links leading to incorrect products and other fraudulent destinations. 
   
6. Identify inactive links that undermine customer expectations and harm brand reputation. 
7. Confirm the presence of required regulatory or partner logos or language and check they link correctly.

We track your sponsored search and PPC ads.

We don’t just scrape the surface. We operate on the page to follow every click-through, analysing each sequence for relevance and compliance. Our Search Tracker identifies risky, fraudulent and competitor PPC (pay per click) search ads against your keyword groupings.

Benefit: Refine your search engine marketing to protect your brand better and reduce non-compliance risk.

• We track PPC, display and sponsored ads on major search engines against brand keywords and phrases to identify those that pose a threat.

Everything can be localised using different languages and script.