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Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution
As a WIPO ALERT member, we are delighted to support this initiative to help defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “WIPO plays an important role by providing a policy forum to shape international IP rules for a changing world, as well as technical infrastructure to connect IP systems and share knowledge, to enable all countries to use IP for economic, social and cultural development.
Crime pays, but it does so with money that, in the proper hands, could have done a lot of good. We might never entirely stop it, but we can all stop supporting it, and some of us will keep on doing our best to fight it.
On behalf of broadcasters, we can tackle a real-time pirate event on two fronts, through a strategy of demonetization and de-indexing that uses all the intelligence we pick up from watching the pirates come and go.
Digital piracy is now happening on a scale like never before.
This represents the first time that the industry can put aside static lists of pirate websites. The web does not stand still, and neither do pirates. But now it is easier than ever to locate them and stop them in their tracks.
For the first time, IPIP’s users can track the financial impact of their efforts against piracy by viewing the revenues held back from pirate services. This combines with popularity and live status updates of domains and applications with which users have engaged.
Read the full post @ The Drum Live sport is the mother of all black markets, accounting for thousands of highly illegal but user-friendly domains and apps worldwide - some of them offered on a subscription basis, but very many moving stealthily towards a revenue model driven by big-brand advertising. Western sports leagues, whose content is in particularly great demand all over the world, wrestle constantly with the global appeal of their pirated content. Given the boom in live streaming through mobile devices, app piracy is the growing threat. So content owners’ understandable impulse is to identify the apps infringing their copyrights and insist the relevant app stores take them down. Problem solved. Read the full post @ The Drum
Read the full post @ The Drum How ads fund football piracy – and how to counter it . Widespread football piracy threatens the business of football – the role of advertisers in fuelling piracy has gone unexamined. The Drum looks at how football piracy is kept alive, and what can be done to tame it. Football piracy is rife. A third of adult English Premier League (EPL) fans (and two thirds of young ones) say they watch an illegal football stream at least once a month; you'd fill Wembley Stadium (capacity 90,000) around 79 times with the average pirate audience of an EPL game. Meanwhile, some games are being leaked as part of a geopolitical proxy war. And illegal streaming will continue as long as advertisers continue paying for pirate attention. Read the full post @ The Drum
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