Ad-Supported Piracy Is Thriving, Thanks To Programmatic Ad Tech

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3 September 2020

Damien Bidmead

Original article posted on Forbes

"Thanks to programmatic ad tech, piracy sites are thriving and making more ad revenue than ever before. In 2013, this study from Digital Citizens Alliance documented that “Piracy Websites Roped In $227 Million in Ad Revenues.” That was right before programmatic ad exchanges took off in earnest; and digital ad spending in the U.S. was only $43 billion. Since that time, digital ad spend has tripled to $125 billion in 2020 and piracy sites are more easily able to scale their revenue operations. Programmatic ad tech automated the buying and selling of digital ads across vast numbers of sites; it also enabled a larger variety of advertisers to buy and place ads. This means piracy sites are now able to sell even more ad impressions to more unsuspecting advertisers."

Read the full article here on Forbes

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