White Bullet Work With bet365

bet365 Case Study

bet365 has renewed its longstanding partnership with White Bullet to protect against misplaced advertising on high risk publishers.

The partnership targets multiple ecosystems and enhanced promotion compliance in tune with increased industry regulation.

bet365’s highly proactive approach to compliance utilises White Bullet’s risk scoring technology to minimise advertising the brand on high risk IP infringing websites.

Using White Bullet’s brand protection and compliance tool, bet365 continues to have full transparency on affiliate partner programmes across all ecosystems and multiple risk segments including IP infringing, Sexually Explicit and Age Inappropriate content.

This will help bet365 to ensure its advertising and promotions are legally compliant, prioritise the action required to deliver Positive Customer Engagement, Brand and Customer Safety and uphold internal standards.

White Bullet’s proprietary software uses AI to analyse publisher content, advertising and promotions in real time, providing unique and dynamic risks scores as to the compliance and safety of each.

White Bullet’s technology not only provides full transparency on where ads and promotions are placed by partners and ad brokers, but also screenshot evidence and risk scores making it faster and easier for compliance teams to prioritise and manage safety programmes accurately.