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Predictions 2020: Industry experts have their say
6 January 2020
Damien Bidmead
A worryingly high percentage of high risk websites and apps host malware
It has been a year of ‘will we, won’t we’ with a nervous waiting game on whether we leave the EU. This has had a knock on effect on business confidence and trading, including ad trading in the digital advertising industry has been affected. We have seen a year of relative stagnation in terms of ad spend as marketers have held back budgets in light of a nervous economy. The good news has been that innovation has not remained static. We have seen strong product launches, new start ups bringing fresh ideas to the market and we have finally seen the industry unite together on one common goal: to put the consumer at the heart of the conversation. It is now time to look forward to next year and to hear from leading experts from all sides of the industry to give their thoughts on what to expect from 2020:
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Analysis of White Bullet’s demonetisation programmes reveals that 5bn ad impressions were blocked from piracy websites in 2021
The publication is now available to view on the European Commission’s website London, UK 5th August 2021: A large-scale study of the impact of a Memorandum of Understanding (MoU) on online advertising and intellectual property rights on the online advertising market has now been published by the European Commission.
Amazon, Facebook, and Google are Among Recognizable Brands Funding Piracy Websites and Apps
Campaign aims to raise awareness of the dangers of online piracy after research shows a majority of the pirate websites pose considerable risks
IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded piracy.
The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale
Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution
As a WIPO ALERT member, we are delighted to support this initiative to help defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “WIPO plays an important role by providing a policy forum to shape international IP rules for a changing world, as well as technical infrastructure to connect IP systems and share knowledge, to enable all countries to use IP for economic, social and cultural development.
Crime pays, but it does so with money that, in the proper hands, could have done a lot of good. We might never entirely stop it, but we can all stop supporting it, and some of us will keep on doing our best to fight it.
On behalf of broadcasters, we can tackle a real-time pirate event on two fronts, through a strategy of demonetization and de-indexing that uses all the intelligence we pick up from watching the pirates come and go.
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