White Bullet Q2 2017 Report: 8% Increase in Branded Advertising Since Q1
3 July 2017
Damien Bidmead
Branded Advertising on Pirate and Counterfeit Sites Increases in Q2
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The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale
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As a WIPO ALERT member, we are delighted to support this initiative to help defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “WIPO plays an important role by providing a policy forum to shape international IP rules for a changing world, as well as technical infrastructure to connect IP systems and share knowledge, to enable all countries to use IP for economic, social and cultural development.
Crime pays, but it does so with money that, in the proper hands, could have done a lot of good. We might never entirely stop it, but we can all stop supporting it, and some of us will keep on doing our best to fight it.
On behalf of broadcasters, we can tackle a real-time pirate event on two fronts, through a strategy of demonetization and de-indexing that uses all the intelligence we pick up from watching the pirates come and go.
