Project Brand Integrity has been designed primarily to protect European brands from association with illegal stolen content by alerting advertisers or their agencies to ads running on pirate sites in Europe.

Ads appearing on these websites are harmful to brands in two distinct ways:

1. They waste companies' digital advertising spend.
2. They compromise the integrity of the brand, and by extension the integrity of the agency that placed the adverts on their behalf.
   

Both of these parties will benefit from Project Brand Integrity.

Recognised experts in online IP risk protection, White Bullet Solutions Limited is in a unique position to partner in this important initiative with TAG in Europe.

White Bullet actively collaborates with the European Commission and is also a signatory of the European Commission's 'Memorandum of Understanding on online advertising and IPR'. ( https://bit.ly/2RWghF9 )

The data supplied to Project Brand Integrity originates from White Bullet's IPI Index™ : a growing, dynamic database of IP infringing websites and advertising. White Bullet's proprietary technology continuously learns about the techniques practised by those that run and monetise IP infringing sites.

It's essential that the data comes from a dynamic source because the technology and strategies that drive IP infringing sites are continually evolving. Sites spin up and spin down rapidly, and no static list of sites is going to deal with the real-time nature of digital advertising. As soon as a list has been used to update a database, the data is already old.

“Piracy is now a highly dynamic ecosystem, relying heavily on advertising revenue and continuing to damage the creative industries. We are delighted to be working with TAG on this new programme. It is an essential tool to raise awareness amongst brands and ad agencies so they can take steps to reduce the placement of advertising on IP infringing websites, so tackling the revenue of piracy and
protecting the brands” said Peter Szyszko CEO of White Bullet.

To read more about the specifics of Project Brand Integrity, head over here. https://bit.ly/2SrSNgf

If you are a brand guardian, owner or agency, you are welcome to talk to White Bullet about your brand's safety online anytime. [ info@white-bullet.com ]

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