White Bullet provide tools to combat ad funded piracy
19 December 2019
Damien Bidmead
We gather and provide access to the world's most accurate and up to date digital advertising risk data.
White Bullet
- Our founders are experienced intellectual property lawyers with long tenure in the media and advertising industries. We are IP experts and no other company or system has such a laser focus on IP risk protection.
- Our dedicated technical engineers specialise in AI, big data models and predictive machine learning.
- Our highly skilled investigators and data analysts are experienced in tackling the trafficking and distribution of pirated and counterfeit goods.
- Our team operates out of London, New York and Los Angeles.
What we do
- We gather and provide access to the world's most accurate and up to date digital advertising risk data.
- We are currently the only company that offers real-time intelligence that is used by intellectual property rights holders, advertising networks, brands, brand agencies, governments and advisory bodies.
- We provide insights, advice and support to make sure brands don’t advertise on high risk websites and applications that host and stream illegal content.
- We attribute advertising impression data to high risk websites and applications to give brands an understanding of how much money they spend on funding cybercriminals.
- We help IP rights holders to take action against suppliers of stolen content as well as aiding regulatory organisations and governmental bodies to demonetise cybercrime.
How we do it
- Independent web crawling.
- Our always-learning engine identifies, analyses and scores websites and applications, categorising them as low, medium or high risk and tracks the advertising on them.
- Digital advertising expertise.
- IP legal expertise.
Why we do it
- To protect brand reputation by making sure their ads do not appear on high risk websites and applications.
- To help brands stay compliant under industry and governmental regulation and avoid penalties such as helping the regulated gambling sector.
- To make sure IP rights owners have a powerful toolbox to combat IP theft.
- To demonetise piracy, cybercrime and to curtail the spread of malware that is nearly always embedded in high risk websites and applications.
Who do we do it for?
- IP rights holders.
- Advertising networks.
- Brands and brand agencies.
- Governments and advisory bodies. Read EU case study.
Get started with IPIP
Collect all your data for unified prevention, detection, and response to digital piracy.
White Bullet has helped over 3,000 brands to avoid funding digital piracy.
With over a billion dollars of ad spend funding IP infringement in 2020, it's time to work with us to stop pirates from using advertising to profit from distributing intellectual property.
Analysis of White Bullet’s demonetisation programmes reveals that 5bn ad impressions were blocked from piracy websites in 2021
The publication is now available to view on the European Commission’s website London, UK 5th August 2021: A large-scale study of the impact of a Memorandum of Understanding (MoU) on online advertising and intellectual property rights on the online advertising market has now been published by the European Commission.
Amazon, Facebook, and Google are Among Recognizable Brands Funding Piracy Websites and Apps
Campaign aims to raise awareness of the dangers of online piracy after research shows a majority of the pirate websites pose considerable risks
IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded piracy.
The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale
Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution
As a WIPO ALERT member, we are delighted to support this initiative to help defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “WIPO plays an important role by providing a policy forum to shape international IP rules for a changing world, as well as technical infrastructure to connect IP systems and share knowledge, to enable all countries to use IP for economic, social and cultural development.
Crime pays, but it does so with money that, in the proper hands, could have done a lot of good. We might never entirely stop it, but we can all stop supporting it, and some of us will keep on doing our best to fight it.
On behalf of broadcasters, we can tackle a real-time pirate event on two fronts, through a strategy of demonetization and de-indexing that uses all the intelligence we pick up from watching the pirates come and go.
