White Bullet’s ad monitoring service, which identifies fraudulent affiliates, drives progress in reducing frequency of ads served on IP infringing websites.Brands using White Bullet’s ad monitoring service have on average seen a 92% reduction in the volume of their ads served to IP infringing websites over the last two years, with ads moving to safer websites.White Bullet’s ad monitoring service tracks advertising across millions of infringing URLs, categorising each ad found with a brand and a sector. White Bullet also analyses the full ad path and identifies the individual third-party affiliates and ad companies responsible for placing each ad, enabling advertisers to identify who is responsible for the misplacement of their ads.However, many brands are still at risk and would benefit from improved technology to prevent the misplacement of their advertising on illegal and dangerous websites. White Bullet continues to find ads from major brands on IP infringing websites. Research recently conducted by White Bullet found that among the top global ad spenders 70% had their branded advertising appear on pirate sites in 2017. Contact White Bullet today to ensure you are IP compliant.

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