Ad Disruption is the Key to Disrupting the Mother of all Black Markets

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23 November 2020

Damien Bidmead

Read the full post @ The Drum

Live sport is the mother of all black markets, accounting for thousands of highly illegal but user-friendly domains and apps worldwide - some of them offered on a subscription basis, but very many moving stealthily towards a revenue model driven by big-brand advertising.

Western sports leagues, whose content is in particularly great demand all over the world, wrestle constantly with the global appeal of their pirated content. Given the boom in live streaming through mobile devices, app piracy is the growing threat. So content owners’ understandable impulse is to identify the apps infringing their copyrights and insist the relevant app stores take them down. Problem solved.

Read the full post @ The Drum

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