How ads fund football piracy

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8 October 2020

Damien Bidmead

Read the full post @ The Drum

How ads fund football piracy – and how to counter it. Widespread football piracy threatens the business of football – the role of advertisers in fuelling piracy has gone unexamined. The Drum looks at how football piracy is kept alive, and what can be done to tame it.

Football piracy is rife. A third of adult English Premier League (EPL) fans (and two thirds of young ones) say they watch an illegal football stream at least once a month; you'd fill Wembley Stadium (capacity 90,000) around 79 times with the average pirate audience of an EPL game. Meanwhile, some games are being leaked as part of a geopolitical proxy war. And illegal streaming will continue as long as advertisers continue paying for pirate attention.

Read the full post @ The Drum

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