Brands may not realise that their ads are being placed on IP infringing sites
7 January 2020
Damien Bidmead
Are you running a digital ad campaign for your company? IP expert Peter Szyszko explains the risks of advertising on third-party websites
Peter Szyszko from White Bullet Solutions alerts about the risks that many EU companies face when setting up digital ad campaigns on third-party websites.
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The publication is now available to view on the European Commission’s website London, UK 5th August 2021: A large-scale study of the impact of a Memorandum of Understanding (MoU) on online advertising and intellectual property rights on the online advertising market has now been published by the European Commission.

As a WIPO ALERT member, we are delighted to support this initiative to help defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “WIPO plays an important role by providing a policy forum to shape international IP rules for a changing world, as well as technical infrastructure to connect IP systems and share knowledge, to enable all countries to use IP for economic, social and cultural development.