The IPA Bellwether Q4 2019 Report, released today 15th January 2020, has revealed a 4% overall increase in marketing budgets, the first such increase since the first quarter of the year. Growth is anticipated to accelerate through 2020 as the business cycle recovers from its current soft spell.
"The IPA Bellwether Report’s finding of renewed growth in marketing budgets, and particularly those allocated to internet marketing, offers a welcome shot of positivity for a UK economy that has been subdued by uncertainty for three years. But as advertisers finally begin to release the handbrake on their marketing investments, they should remember that opportunists thrive in busy markets. Illegal domains, misplaced ads and IP infringement boom when advertising is strong, and as marketing activity increases, so does the risk to brands. For any advertiser, the gearing up of online marketing requires a parallel investment in safety and compliance, to ensure ads, campaigns and brands do not fall prey to the hidden dangers of a high-risk publisher landscape.”
Peter Szyszko, CEO and founder, White Bullet Solutions
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