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Over 3000 Brands Protected by White Bullet’s Newly Launched Platform
19 February 2021
Damien Bidmead

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Take-up of the new solution IPIP reflects the fact that dynamic piracy detection remains an urgent issue for brands and rights owners


White Bullet announces that it has already helped to stop 44 million dollars of ad spend from funding online piracy by collaborating with brands, advertisers, regulators and rights owners. Its recently launched Intellectual Property Infringement Platform (IPIP) – designed to make the job of detecting digital piracy more straightforward – is now being used by clients such as the City of London Police, Hollywood studios and real-time bidding advertising platforms.

Get started with IPIP


Collect all your data for unified prevention, detection, and response to digital piracy.


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White Bullet has helped over 3,000 brands to avoid funding digital piracy.


With over a billion dollars of ad spend funding IP infringement in 2020, it's time to work with us to stop pirates from using advertising to profit from distributing intellectual property.

White Bullet’s piracy demonetising programmes drastically reduce ad revenues to piracy websites across Europe, analysis finds

by Peter Szyszko • 20 May 2022
Analysis of White Bullet’s demonetisation programmes reveals that 5bn ad impressions were blocked from piracy websites in 2021

Publication by the European Commission of the study on the impact of the MoU on online advertising and intellectual property rights on the online advertising market - 2020 ad monitoring exercise

by Peter Szyszko • 12 August 2021
The publication is now available to view on the European Commission’s website London, UK 5th August 2021: A large-scale study of the impact of a Memorandum of Understanding (MoU) on online advertising and intellectual property rights on the online advertising market has now been published by the European Commission.

Advertising Fuels $1.34 Billion Illegal Piracy Market, Report by Digital Citizens Alliance and White Bullet Finds

by Peter Szyszko • 12 August 2021
Amazon, Facebook, and Google are Among Recognizable Brands Funding Piracy Websites and Apps

Premier League launches ‘Boot Out Piracy’ campaign in Hong Kong for a second year

by Peter Szyszko • 11 August 2021
Campaign aims to raise awareness of the dangers of online piracy after research shows a majority of the pirate websites pose considerable risks

White Bullet and The European Lotteries announce partnership to fight piracy

by Peter Szyszko • 22 June 2021
IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded piracy.

White Bullet integrates with 4D to enable advertisers to tap into targeted inventory whilst protecting brand reputation

by Peter Szyszko • 16 June 2021
The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale

White Bullet Partners with Peer39 to Help Defund Online Piracy

by Damien Bidmead • 26 May 2021
Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution
White Bullet collaboration with WIPO

White Bullet partners with World Intellectual Property Organisation (WIPO) to help Prevent Piracy

by Damien Bidmead • 5 May 2021
As a WIPO ALERT member, we are delighted to support this initiative to help defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “WIPO plays an important role by providing a policy forum to shape international IP rules for a changing world, as well as technical infrastructure to connect IP systems and share knowledge, to enable all countries to use IP for economic, social and cultural development.
Digital Piracy is a business like any other

Streaming pirates and broadcasters have a lot in common – with one big difference

by Damien Bidmead • 27 April 2021
Crime pays, but it does so with money that, in the proper hands, could have done a lot of good. We might never entirely stop it, but we can all stop supporting it, and some of us will keep on doing our best to fight it.
real time piracy enforcement

Real-Time Piracy Enforcement: The Answer to Sports Broadcasters’ Vengeful Prayers

15 March 2021
On behalf of broadcasters, we can tackle a real-time pirate event on two fronts, through a strategy of demonetization and de-indexing that uses all the intelligence we pick up from watching the pirates come and go.
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