Why brands must wake up to the evolving world of online piracy

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12 March 2021

Digital piracy is now happening on a scale like never before.

With close to a billion dollars in advertising revenue found to be going to pirate websites each year, brand marketers need to understand the risk of associating with piracy and get wise to the tactics used by these online fraudsters.

Ads from household-name brands are alarmingly common on pirate websites, pouring millions of dollars into this illegal ecosystem. On top of this, premium brands are increasingly advertising with pirate mobile platforms, including over-the-top media streaming (OTT) and connected TV. Ads from premium brands are up to four times more prevalent in the mobile space.

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White Bullet has helped over 3,000 brands to avoid funding digital piracy.

With over a billion dollars of ad spend funding IP infringement in 2020, it's time to work with us to stop pirates from using advertising to profit from distributing intellectual property.

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The publication is now available to view on the European Commission’s website London, UK 5th August 2021: A large-scale study of the impact of a Memorandum of Understanding (MoU) on online advertising and intellectual property rights on the online advertising market has now been published by the European Commission.

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Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution

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by Damien Bidmead • 5 May 2021

As a WIPO ALERT member, we are delighted to support this initiative to help defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “WIPO plays an important role by providing a policy forum to shape international IP rules for a changing world, as well as technical infrastructure to connect IP systems and share knowledge, to enable all countries to use IP for economic, social and cultural development.

Digital Piracy is a business like any other

Streaming pirates and broadcasters have a lot in common – with one big difference

by Damien Bidmead • 27 April 2021

Crime pays, but it does so with money that, in the proper hands, could have done a lot of good. We might never entirely stop it, but we can all stop supporting it, and some of us will keep on doing our best to fight it.

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