Piracy in your pocket – the brave new world of in-app content

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10 September 2020

Damien Bidmead

Read the full post @ Mobile Marketing Magazine

Peter Szyszko, Founder and CEO of White Bullet, says that with ads from big-name brands regularly detected in apps carrying pirated sport and entertainment content, brands need to keep a close eye on exactly where their in-app ads appear.

Digital technology is invariably sold to us as a clean, gleaming thing. Look at our phones, our smart TVs, our set-top gadgets and premium content hubs. What could be shinier or more reassuring?

But as a technology and data analytics company that tracks the astonishingly dynamic online piracy landscape, we see a far dirtier side of digital, characterised by stolen content, dodgy sites, big-time fraud and the pervasive influence of organised crime.

Read the full post @ Mobile Marketing Magazine

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