Pirate apps funded by brand advertising

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29 September 2020

Damien Bidmead

On mobile and other connected devices, legitimate applications are critical to the success of IP rights owners and streamed content companies across the world. They allow for an unprecedented level of flexibility as well as higher resolutions and better interactivity than that offered by even smart TV.

But streamed in-app content piracy is already a huge problem. As we’ve seen, for anyone with the will to do so, pirate apps are very easy to get hold of, their stolen content invariably funded by unsuspecting advertisers who assume their programmatic ads are going to law-abiding, IP-respecting publishers.

Read the full article over at Mobile Marketing Magazine

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