Working with bet365 to gain affiliate transparency
24 February 2020
Damien Bidmead
bet365 has renewed its longstanding partnership with White Bullet to protect against misplaced advertising on high risk publishers.
The partnership targets multiple ecosystems and enhanced promotion compliance in tune with increased industry regulation.
bet365’s highly proactive approach to compliance utilises White Bullet’s risk scoring technology to minimise advertising the brand on high risk IP infringing websites.
Using White Bullet’s brand protection and compliance tool, bet365 continues to have full transparency on affiliate partner programmes across all ecosystems and multiple risk segments including IP infringing, Sexually Explicit and Age Inappropriate content.
This will help bet365 to ensure its advertising and promotions are legally compliant, prioritise the action required to deliver Positive Customer Engagement, Brand and Customer Safety and uphold internal standards.
White Bullet’s proprietary software uses AI to analyse publisher content, advertising and promotions in real time, providing unique and dynamic risks scores as to the compliance and safety of each.
White Bullet’s technology not only provides full transparency on where ads and promotions are placed by partners and ad brokers, but also screenshot evidence and risk scores making it faster and easier for compliance teams to prioritise and manage safety programmes accurately.
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White Bullet has helped over 3,000 brands to avoid funding digital piracy.
With over a billion dollars of ad spend funding IP infringement in 2020, it's time to work with us to stop pirates from using advertising to profit from distributing intellectual property.
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As a WIPO ALERT member, we are delighted to support this initiative to help defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “WIPO plays an important role by providing a policy forum to shape international IP rules for a changing world, as well as technical infrastructure to connect IP systems and share knowledge, to enable all countries to use IP for economic, social and cultural development.
Crime pays, but it does so with money that, in the proper hands, could have done a lot of good. We might never entirely stop it, but we can all stop supporting it, and some of us will keep on doing our best to fight it.
On behalf of broadcasters, we can tackle a real-time pirate event on two fronts, through a strategy of demonetization and de-indexing that uses all the intelligence we pick up from watching the pirates come and go.
